2017 Tourism Marketing Plan set to roll out in Nanaimo

Prepared by Tourism Vancouver Island, plan provides focus for next 12 months

NEWS RELEASE - Distributed April 12, 2017 3:00 PM

Summary

A Tourism Marketing Plan prepared by Tourism Vancouver Island (TVI) has been delivered to the City as part of TVI's contract to provide destination marketing and destination development services through 2017. The plan identifies objectives and targets TVI has set for the next 12 months along with the strategies, tactics and performance measures TVI will draw on when completing this work.

Highlights from the plan include: (1) a single consumer-centric website that features journalism-quality stories, photos, videos, stakeholder advertising, an accommodation booking application and itineraries that encourage extended stays; (2) a comprehensive digital marketing strategy that reaches Nanaimo's primary market in the right place, at the right time and with the right repetition; and (3) a printed vacation planner inspiring extended overnight stays to be distributed on BC Ferries and in Visitor Centre locations across British Columbia.

Additional Tourism Updates:

Work between the City and the tourism industry continues with the following undertakings completed: (1) application submissions for the Tourism Advisory Committee have wrapped up with a total of 32 submissions received; (2) a partnership between the City, TVI, the Nanaimo Hospitality Association, the Nanaimo Port Authority and Harbour Air will see the establishment of a Tourism Ambassador Program to welcome visitors to Nanaimo this summer; and (3) applications for a Sports Tourism Grant, administered by the Nanaimo Hospitality Association, will be accepted April through May.

Link to Strategic Plan: Recreation, Culture, Sports and Tourism: this priority supports a healthy, active, thriving community for the benefit and enjoyment of residents and visitors alike.

Print News Release

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