Destination Nanaimo
Introduction
Destination Nanaimo, a marketing arm of the Economic Development Office, fulfills the mandate of developing and implementing the annual destination marketing plan and strategy, with the goal of increasing tourism revenues within the community
The destination awareness strategy includes attracting and increasing visitors from three key regions: Vancouver/Lower Mainland, BC/Alberta and the Pacific Northwest. Key elements of the plan include investment in the promotion of Nanaimo's conference and meeting facilities, arts, culture, eco-tourism and adventure opportunities. Implementation of these strategies includes a variety of media campaigns such as print ads, editorial submissions, television promotions, media relations, and trade & consumer shows.
Destination Nanaimo works closely with Tourism Nanaimo by liaising with local tourism stakeholders so local tourist information and services can be disseminated effectively to internal and external visitors. For more information on Tourism Nanaimo, call 250-756-0106 or visit http://www.tourismnanaimo.com/.
For more information on Nanaimo's tourism strategy or Destination Nanaimo, contact Jennifer Ford, Destination Marketing Coordinator at 250-755-4458 or jennifer.ford@nanaimo.ca.
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